DIRECTIONS: The label says what it costs to GET. Work out what it costs to HAVE.
What it is
The price
What else it needs
So what does it really cost?
1. A bike
$130
a lock, lights, a helmet, and a puncture repair kit
2. A hamster
$25
a cage, bedding every week, food, and a vet if it gets ill
3. A game with things to buy in it
free
everything in it
4. A phone
$200
the monthly bill, a case, and a screen that cracks
Look at number 3 again. Free to get, not free to keep: no single moment where you decide, just forty small ones nobody adds up. It is designed that way.
The Price Is Not the Cost — Per Use
Money that waits · Page 2 of 2
DIRECTIONS: Work out the cost per use.
Cost per use = the price ÷ how many times you will use it. Boots at $80 worn three hundred times cost about 27 cents a wear. Boots at $30 worn ten times before they fall apart cost $3 a wear — eleven times as much, from the cheaper pair.
A $24 book you read once, against a $24 game you play sixty times. Cost per use of each?
When is the cheap one really the better buy? Give a case where $30 boots beat $80 ones.
The sum only works if you can guess how many times. Which of these could you guess well, and which not: a raincoat · a fancy dress costume · a football?
Pick something you own and actually use a lot. Work out roughly what it cost per use — and say whether that surprises you.